Rubbing shoulders with the fans

There is nothing quite as energizing as spending time alongside the loyal customers that own your brand and make it great. 

The Great Kiwi Beer Festival saw over 10,000 people rub shoulders with their favorite beer brands like Monteith’s.

One hot day in February saw over 10,000 people descend on Hagley Park in Christchurch to celebrate their favorite beer, and the Monteith’s brand experience area played its part handsomely.

Luxon created a true West Coast themed brand experience that showcased Monteith’s in al it’s authentic tradition. Our awesome team served a loyal Monteith’s drinker every ten seconds on average! An amazing and exhausting day surrounded with ten of the countries finest beers from the Monteith’s family.

It doesn’t fail to delight me, when I meet a customer that is as exciting about the brand, if not more excited, than we are. And at this festival we met plenty! Monteith’s sums up all that's good and authentic about New Zealand life... and the punters know it!

www.monteiths.co.nz

Kathmandu settles into Portlink

Building a 5000sqm national distribution centre within months of a major earthquake & aftershock sequence shows vision, commitment & resilience. Portlink Park, a Luxon client, handed over to Kathmandu its brand new facility at a very special event.

Christchurch based retailer Kathmandu is preparing to move into it new national distribution centre at Portlink Industrial Park.

David Mortimer of Arcus Developments commented how “It is a great name to have as our first design build.” Kathmandu signed a lease in May 2011, with the site’s proximity to the February 2011 earthquake not being a concern as long as the building was built to the required standards. The distribution centre exceeds the new seismic building standards.

This kind of progressive vision, commitment to producing a quality end product and flexible resilience has proved a winning combination for both Kathmandu, Arcus and Portlink. 

Let’s hope other brave visionaries will soon follow suit!

www.portlinkpark.com

It’s people that make the difference

When your customers come back time and time again, its not the product as much as the whole experience that entices them to return. It’s the people that make the difference in the end.

‘Meet the locals’ is the Bush Inn Centre’s new campaign.

The Bush Inn Centre across in the west side of Christchurch has been undergoing some major changes to their shopping centre by way of renovations. 

And on the whole customers have reminded loyal, with 80 plus percent visiting the centre once a week or more - that's the sign of being an important part of the local community.

Our ‘Meet the Locals’ campaign has taken this belief in the value of the ‘human connection’ to a new level. Retailers from throughout the centre fronted up to the photo shoot (with the normal levels of trepidation!) and the result has been an arresting set of posters featuring the people customers see each week when the visit the Bush Inn Centre.

It’s all about the people - so get to the Bush Inn Centre, & meet the locals!

Flying into a Crusade

TUI Beer are recognised as the drop that brings the fun to Super Rugby, and it's no more true than with the Crusaders.

‘Fly into a Crusade’ gives some mates an opportunity of a lifetime - & unbelievable TUI shenanigans!

When a client is so determined to surround their brand with fun, and chooses to partner with a team as awesome as the Crusaders, only good things are going to happen.

This season we’re helping someone, and two of their best mates, score a skydive into Rugby Park, meet Crusaders players, tour the new AMI Stadium Christchurch, including the behind the scenes player areas &, finally, be hosted in the TUI Corporate Box at the game by the TUI Brewery Girls.

But for those of us lucky enough to be organising it... it’s work!

YEAH RIGHT.