It isn't very often you get to compete against others in the marketing field knowing its a true level playing field. Generally one party has more budget, or a longer established brand, or wider distribution next work. But in this case the playing field was set by the electorial commission - small finite budgets - all parties. Game on!

When we were first introduced to this campaign we were struck with the wide lack of colour,

design or passion in any of the work of earlier mayoral candidates - so we deliberately made the Celia for Mayor design strong, bright and engaging. Use of bus shelter posters took the discussion to the streets and created life and engagement.

Celia Wade-Brown stepped up and captured the hearts, and votes, of Wellingtonians to become their first green mayor.

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