In the case of Hallmark Group the challenge was to update a tired brand to match the quality of the products being produced. Its important to retain the integrity of a brand that has existed as long as Hallmark and to bring forward the best of the old, blending it with the new. In this case, it could well be considered the perfect balance.

Some of New Zealand's most well known and iconic buildings are also showcases for

one of New Zealand's iconic door brands.

Brand, brochures and promotional material have all been upgraded and have supported a major thrust into new markets and opportunities.

This brand reinvigoration is much more than skin deep, it's been a renewal of the company itself.