Tui - Fly into a Crusade

It is our privilege to be in the position to activate the customers experience for one of New Zealand's best loved brands - Tui Beer.

The Tui trajectory is legendary and has become part of common culture - such is the impact of this brand.

Luxon are tasked with bringing the Tui fun to their sponsorship of Crusaders Super Rugby.

This year we wanted to make a big splash for a winner and two of his mates... so we had them jump out of a plane, meet the Crusader players, get onto the park during the half time break for a live interview, be hosted by the Tui Brewery Girls... and plenty of other Tui shenanigans!

The Luxon team for this competition really pulled out all the stops and created a memorial and very visual showcase of all things Tui.