In these days of instant celebrity we can be focused on getting our brand seen by as many people as possible. In most cases it’s an easy thing to achieve for clients - drive increased volumes of visitors to a website, social media or in-store.
However at Luxon our aim is to attract the right kind of people to connect with our clients brands. Sounds a bit elitist doesn’t it, but it’s a win-win for everyone.
Have you been annoyed about adverts that appear for products and services you aren’t interested in, and probably never will be interested in?
What if the only advertisements you’re offered are for the products and services you are in fact currently in the market for? Suddenly, the value of the adverts appearing on your social media have become informational, interesting and informative. So what’s changed?
When you understand who your customer is, what the purchasing cycle looks like and work to attract only those people, then magic really happens!
Today Homes are a long standing group home builder in Canterbury who have been with Luxon over a decade. Over this time we’ve consistently refined the marketing strategy to attract the right kind of people to the brand. As such we’ve seen Today Homes move to one of the top spots in the home building sector.
Over the time the budget hasn’t really increased but the quality of the enquiries have - it’s obvious the right people are being attracted.
If you’re in the market for a marketing partner with a sharp understanding of what it takes to grow your market, filling the sales channels with the right kind of customers, get in touch, we’d be happy to help!
Now that’s quality marketing!