The beginning of the end
When vintage becomes new
Multi award winner goes world class
It's not everyday you get to work on a brand that has already gained world wide acclaim. When Theophany Loud Speakers wanted to step their brand up to compete on the international stage they were already doing plenty right.
Luxon designed a new logo and paired it with a marketing strategy that included endorsements from some very well known artists. Hammond Peak is the sound mixer for the Lord of the rings Return of the King and King Kong movies and was delighted to share with the world his thoughts on Theophany Speakers. His resounding endorsement leaving no doubt how impressed he is with these highly awarded speakers.
Theophany themselves have seen immediate results having the best season of business ever.
Thoughtful and strategic creative again brings home the power of authentically matching brand and market and expressing the emotion and passion beyond ourselves to our customer, no matter where in the world they are.
Portlink jumps in leaps and bounds
Developer David Mortimer of Arcus Developments has announced that another three major brands will join Kathmandu at Portlink Park close to the port of Lyttelton.
When Luxon designed the brand for Portlink we clearly identified Portlink's strenghts, one of them being its proximity to Lyttelton and the significant advantage this gave businesses shipping to and from South Island markets.
Even after the devastating Christchurch earthquakes, the strategy for Portlink stands firm and as sound as ever and again highlights that smart and purposeful thinking at the planning stage, delivers it weight in gold.
At Luxon we take some pride in our exercising our strategic know-how across almost every sector for everyone of our clients.
Read the Stuff article here