Quality definately outweighs quality in this clients attraction strategy.
There is nothing quite as energizing as spending time alongside the loyal customers that own your brand and make it great.
The Great Kiwi Beer Festival saw over 10,000 people rub shoulders with their favorite beer brands like Monteith’s.
One hot day in February saw over 10,000 people descend on Hagley Park in Christchurch to celebrate their favorite beer, and the Monteith’s brand experience area played its part handsomely.
Luxon created a true West Coast themed brand experience that showcased Monteith’s in al it’s authentic tradition. Our awesome team served a loyal Monteith’s drinker every ten seconds on average! An amazing and exhausting day surrounded with ten of the countries finest beers from the Monteith’s family.
It doesn’t fail to delight me, when I meet a customer that is as exciting about the brand, if not more excited, than we are. And at this festival we met plenty! Monteith’s sums up all that's good and authentic about New Zealand life... and the punters know it!
Marketing is about creating experiences for customers, and ideally making those experience not only positive, but memorable.
When we created 'Fly into a Crusade' for TUI to leverage their Crusaders sponsorship we always knew we would make a decent splash in the marketplace - and that's exactly what happened.
For one winner, his two mates, and Miss Tui it was the experience of a lifetime.
And for Luxon it was mission successful!
It's not everyday you get to work on a brand that has already gained world wide acclaim. When Theophany Loud Speakers wanted to step their brand up to compete on the international stage they were already doing plenty right.
Luxon designed a new logo and paired it with a marketing strategy that included endorsements from some very well known artists. Hammond Peak is the sound mixer for the Lord of the rings Return of the King and King Kong movies and was delighted to share with the world his thoughts on Theophany Speakers. His resounding endorsement leaving no doubt how impressed he is with these highly awarded speakers.
Theophany themselves have seen immediate results having the best season of business ever.
Thoughtful and strategic creative again brings home the power of authentically matching brand and market and expressing the emotion and passion beyond ourselves to our customer, no matter where in the world they are.
Developer David Mortimer of Arcus Developments has announced that another three major brands will join Kathmandu at Portlink Park close to the port of Lyttelton.
When Luxon designed the brand for Portlink we clearly identified Portlink's strenghts, one of them being its proximity to Lyttelton and the significant advantage this gave businesses shipping to and from South Island markets.
Even after the devastating Christchurch earthquakes, the strategy for Portlink stands firm and as sound as ever and again highlights that smart and purposeful thinking at the planning stage, delivers it weight in gold.
At Luxon we take some pride in our exercising our strategic know-how across almost every sector for everyone of our clients.
Read the Stuff article here